With Valentine’s Day just around the corner you probably are already hearing a lot of the words “love, dating, romance, nurture”… and “commitment” being used.
If you are one of those people that fears the word commitment the info that I’m sharing today, may make you squeamish, but if you are going to be in business for the long haul…read on.
When it comes to marketing your business- are you courting your customers for the long-term or are you simply looking for the one night stand?
In our current economic climate, companies need to innovate and not hesitate to use highly targeted marking techniques to invigorate your life’s blood: consumer relationships. Using the old “spray and pray” approach and expecting sales to be pulled out – doesn’t work like it used to.
It takes times for a relationship to develop. It takes time for people to come to trust you. Customers today are smart and savvy. If you are only out for a one night-stand, looking for a good time with no follow through- you make not get to score and close the sale.
Consumers are more savvy and selective than anytime in history.
Your marketing needs to set the stage for the experience they want… before they buy.
Gone are the days of past where you could ‘get in and get out. Now- your marketing needs to address the lengthy sales cycle and consumer driven market answering the consumer’s question “What’s in it for me?”
You need to nurture and make them feel comfortable about you! You need to give them an experience up front and then invite them back to do it again.
You need to be committed to courting them for the long haul.
So how do you do that, and run your business too?
2. Have a manageable budget
3. Be consistent
Bonus: Get marketing help when you need it.
In this new economy, your marketing efforts and outreach should increase about 4 times! You need to have effective marketing online and offline. It needs to be consistent, of high value-and work together to create the ultimate romance between you and your customers.
We are seeing trends that more customers are spending more money now than they have in the past couple years. This is the time to position yourself as THE go to business in your area.
If you need new business- increasing your effective online presence is key.
If you can’t take on new business- it’s important to romance and nurture the clients you already have.
Our marketing firm has specialized in integrated marketing since day one. This is now the ‘new trend’.
If you are ready to romance your customers and prospects- and want to make it simple and affordable- email me to set up a private call.Warning: there is a difference between ‘marketing’ and ‘EFFECTIVE Marketing’. Many people out there today are posing as experts in marketing- promising to take you to the ‘top’. Before you enter into a relationship with them- let’s talk.
Our clients are seeing real, trackable, amazing results.
Are you ready to do the same?
We look forward to talking to you soon,
Debbra Sweet & the Sweet Marketing Solutions Team