Do you use networking as part of how you get business?
Here’s a powerful tip to improve your results, be more effective with your time and be a leader when you are networking.
Networking Tip #1- Be Intentional
- Watch to gain insights on how being intentional increases your networking effectiveness.
- What is one referral you really need today? Watch the video, read the blog and leave your comment below. 🙂
One of the biggest mistakes people make with their networking is not being intentional with their time.
As an expert in developing high-end strategic marketing plans that help businesses double up and include networking, I have taught professionals the different levels of intentional clarity that short track their networking time and produce higher levels of profitability.
It takes dedication and discipline to be consistently clear on who you want to connect with and why. When your time is the most precious commodity you have, intention prevents overwhelm and frustration.
Intention creates connections that produce the results you seek.
When you show up to a networking meeting with 30, 50 or even a 100+ attendees, all vying for referrals, those who are laser focused with intentional clarity of referral request details are typically the ones that hold mind-space with those you connect with.
They are the ones that do the due diligence to have clarity and intention with their networking referral request.
Intentional clarity makes active recall easy.
They are the ones who benefit most from networking time and receive consistent, quality referrals.
How many times have you attended a networking event and hear your fellow networkers throw away their time with a nice story, or sharing of a social element related to their business, only to never ask for a specific referral?
How many times have you attended a networking event and when it’s your turn to share what you do, how you do it, ask for your next best referral request, you throw that time away with vague language?
Effective networking requires discipline and dedication to have intention for effective outcomes.
If you are unclear on the goals you wish to achieve with your time and the relationships you need to make from networking, you may eventually fall into a category of people who believe networking it doesn’t work.
Networking works, if you work your networking with intention.
Be very specific on the type of company you want an introduction to. Be very specific on the name of the person you wish to connect with. Know your why.
As a Certified Trainer of Effective Networking for over 20 years now, one pattern I constantly teach is this: learn how to break their business down into small component parts and become very specific in their referral request. (Not sure how to do that? Schedule a Complimentary Strategy Session with me.)
Observationally, I notice that most people who run a business, promote a business or use networking as part of how they grow a business, speak in generalizations. They show up to network without preparation for each meeting. They are so swept up by the opportunity to meet new people that they slip into the mindset that meeting people, being pleasant, being social is enough to build a business by referrals.
Yes, you may get some referrals, but being pleasant isn’t a strategy to carry you through the long haul of really building your business.
In addition, as people become familiar with one another, the complacency mindset shows up. That shift creates a deeper false belief that simply because people are familiar with who you are that they will understand and remember all the details of your business.
Need better networking results? If so, remember this: Networking works if you always are intentional with your time effort energy and communication.
Avoid throwing away your networking time. Show up with intention and clarity by crafting a plan around the people you need to meet and work that plan one week at a time.
Debbra Sweet is a transformational catalyst. She is a trailblazer in universal leadership and entrepreneurial education so you have a proven path to create a better business, a better future, and a better foundation upon which to Thrive!
Best Selling Author, Speaker, Trainer, she blazes the trail leading others to take action for breaking through boundaries; achieving higher goals & creating a scalable, profitable business with peace of mind and R.O.I.
An entrepreneur since the age of 9, she now is the founder of www.ThriveRightConsulting.com,
She has been involved with BNI since 1997 and has been a San Diego Director since 2004. Sweet has distinguished herself by breaking boundaries in body, mind, and business.