Niche Marketing Consultant Debbra Sweet Wins Award for Leading Businesses to Close Millions in 2010
|On Friday, February 7, 2011 San Diego marketing consultant Debbra Sweet received an award in recognition for her leadership and high skill set for mentoring, teaching, and supporting entrepreneurs within local chapters of BNI.|
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The daughter of entrepreneurs Sweet is no stranger to the unique challenges that come along with entrepreneurship. She credits her success and ability to coach, mentor, train and lead business owners on how to achieve ROI through effective marketing to the fact that she has been surrounded in the business climate her whole life.
Taking on the spirit and excitement of owning a business at an early age, Debbra Sweet brings a unique perspective to leadership and marketing. People who know her realize very quickly that she leads with confidence, a vision for success and a can-do attitude. When it comes to setting high goals and working towards achieving them, Sweet is not afraid to set the vision a bit out of the comfort zone.
The local businesses that Sweet oversees within the San Diego BNI organization speak well of her and her willingness to stretch them to achieve what they call “outrageous goals”. They say “With Debbra you always know where you stand. She’s not afraid to give a straight talk, but it’s done with respect and humility. She leads by example and will stand firm on keeping us accountable to the goals we set. In fact, this is one of the reasons why we’ve been able to consistently millions of dollars of business for each other in one of the worst economic times in this century.”
Debbra draws from her extensive background in sales, marketing and advertising, promotions working for large corporations as well as family owned businesses to lead and guide others to success. She has a keen ability for big picture thinking, detailed planning, and out of the box creativity.
Her hands on experience as a top producing employee in her early years in cities that were cultural melting pots, and successfully building her own businesses since 1991,
Sweet works effectively with a wide variety of businesses and people who bring diversity of backgrounds along with various levels of business acumen.
Sweet attributes the results she generates for clients as well as the San Diego BNI members she leads to the fact that she genuinely cares about helping other people and businesses succeed. She says that her willingness to serve others and do what she can to help them achieve long-term growth is motivated by the joy she feels when she witnesses that ‘a-ha moment of recognition and belief’ a person has when they realize someone is there to stand with them through thick or thin.
As lead marketing consultant at Sweet Marketing Solutions, Debbra works with entrepreneurs all over the country. As an integrated marketing firm, Sweet Marketing Solutions develops strategic marketing plans for businesses that are committed to growth.
Blending effective online and off-line marketing to create an integrated approach for short-term and long-term results, Sweet has always been a believer in the power of word of mouth marketing when it is done correctly as part of a successful business marketing plan.
BNI is the world’s largest professional networking organization. On a weekly basis, members gather together in chapters around the world for the sole purpose of generating referrals that should lead to close business for one another. BNI is the largest and strongest organization of its type. It is well known that the reason it has been successful is due to the fact that within the organization, members receive college level education in the development of the skill sets needed to the effectively network.
Debbra has been a member of BNI since 1997. She took on a roll as a director within the San Diego area almost 6 years ago. As a director Sweet is one of the local trainers and is certified to teach word-of-mouth marketing. She oversees seven of the 37 chapters in the San Diego region. The award she received was due to the fact that her seven chapters of entrepreneurs closed over $7.5 million in business for one another in 2010.
Her leadership skills, training, and mentoring her chapters also gained her recognition for having the top three producing chapters in the San Diego region. When you take into consideration that business by referral is not a get rich quick overnight way to build a business, those millions represent more than just closed dollars. They represent a lot of time, dedication and high commitment to achieving success for one another.
For more information on Debbra Sweet and Sweet Marketing Solutions see: http://www.sweetmarketingsolutions.com