Been wanting to share this since a client of mine pulled me aside at a party last month...gleefully sharing with me how a marketing strategy I came up with in 2007….is still going strong for their company today!
I was thrilled to hear this, and really glad they have kept it up.
See…knowing how to position your brand, and OWN it… is really important.
I didn’t tell my clients what I was doing for them in 2007. They just ‘had a booth at a trade show’ and needed something to ‘give away’.
The hubby wanted 1500 shirts.
I knew him. I knew what moving 1500 shirts is like. I knew he would NOT like that.
Most ‘marketing and branding’ companies would have said “Sure!” We’ll sell you 1500 shirts. I said ‘No, you actually don’t want that.”
(Yes… I will speak the truth even if it’s not the popular opinion)
I followed that up with…let me go find you better options.
Fast forward. I ‘did my thing’. Sold them 25 shirts, a few hundred pens (every business should have branded pens)… and 250 of these Noses.
I always bring my strategic, business building and branding ‘mojo’ into the mix. When I came across these noses… I KNEW they would be a hit.
My clients… were reluctant. (Ok, the hubby was reluctant).
I encouraged them- and when they came in…I knew it in my gut that I guided them correctly. See… the first round of the Noses… had something printed on the bridge of the nose…and that was part of the brand strategy. We keep that a secret still for them. 🙂
Fast forward again... the noses…did what I knew they would. In fact, right after that, I got another 2500 noses done for them.
After that we sent 2500 more overseas and they opened up new countries to work in.
Eventually 2008 happened and we shifted gears in our firm. However, I saw those clients about a month ago and they are STILL using the noses and the brand strategy I taught them. It’s still working today – even better.
1. Marketing should be effective. Not expensive.
2. Taking time to work with a brand strategy expert…priceless! (Branding is more than a logo BTW
3. When marketing works… keep using it. Even if YOU are bored or tired of looking at it. One of the biggest mistakes is to let ego get in the way and change something that is not broken.
Right now… businesses are needing to shift their marketing efforts. If your branding and marketing is not working- let’s talk.
If you are not ready to pivot on a dime the next two weeks with your outreach strategie… let’s talk. Now. Waiting a week or two because you are ‘too busy’ is too late. We are all busy. I will make the time for you if you make the time to show up for me. 🙂
Let’s get you through this crazy time. I have a large container of energy, leadership, strategy to support and lead you. Let’s keep your business and leadership going.
Connect with me and schedule a complimentary Brand Strategy or Increasing Clients and Income Call. Choose one. They are 30 minutes via Zoom. We’ll focus in on how to help you pivot for profits today.
“Live in Your Power. Live in Peace”.
Hugs to you!
Debbra Sweet is an award-winning leadership performance coach based in San Diego, CA, USA.
A multipreneur, best selling author, keynote speaker, musician and sought after business influencer is trailblazing a transformation trifecta in body, mind and business with her newest book “The Quick Start Trailblazing Guide: 7 Principles to Pivot into Profits” at http://www.trailblazingtips.com which reveals powerful lessons learned during her road to rehab.
An entrepreneur since the age of 9, she now is the founder of www.ThriveRightConsulting.com, www.SweetMarketingSolutions.com, and the “Dare to Be D.I.N.O!” Business Leadership event.
She was involved with BNI since 1997 and served as a San Diego Director between 2004 -2018. Today Sweet has distinguished herself by breaking boundaries in body, mind, and business and leads leaders Beyond Business.
Stay connected here: